What Homebuyers Notice Within the First 10 Seconds of a Showing

Do First Impressions Sell Homes? You Bet They Do

Hey, I’m Johnny Rodriguez—North Jersey’s first AI-certified Realtor. I make short videos to help people learn what it’s really like to buy, sell, and move in New Jersey. Whether you're relocating or ready to list, I’ve got you covered.

Let’s talk about something that could make or break your sale in seconds. Literally.

Buyers form an opinion of your home within the first 10 seconds of walking through the door. That’s not a lot of time—so that first impression needs to do some serious heavy lifting.

Here’s what they notice instantly and how to make it count:

1. How Your Home Smells

Before buyers see anything, they smell it.
A musty, stale, or artificial scent can instantly turn them off.

Keep it clean and neutral. Crack open a window before the showing. If you’re thinking candles or sprays—think again. Overpowering scents might make them wonder what you're hiding.

Pro tip: A fresh scent from natural cleaning products or a subtle citrus hint often feels clean and inviting.

2. Natural Light Makes a Big Difference

The brighter the space, the better it feels.
Open all blinds, draw back curtains, and replace any dim or burnt-out bulbs.

Buyers love homes that feel light and alive. Dark corners or harsh lighting? That’s an instant mood killer.

3. A Welcoming Entryway

The entry is your home's first handshake.
If it’s cluttered, dusty, or dark, buyers feel it—and not in a good way.

A clean doormat, a simple plant, maybe a mirror to bounce light? That says, “Come on in, this is home.”

4. Cleanliness Isn’t Optional

Even if buyers don’t say anything, they notice.
Fingerprints on walls, dusty shelves, or cluttered counters send a message that the house hasn’t been well cared for.

Your goal is to make them feel like they could move right in—without reaching for cleaning supplies.

5. The Flow of the Space

Small home? No problem—if it feels open.
Arrange furniture to allow easy walking paths. Clear off surfaces and keep décor minimal.

Buyers need to see themselves living there, and that’s easier when the space feels open and easy to navigate.

6. Walls and Floors Speak Volumes

Chipped paint, scuffed baseboards, or stained carpets? Those small things hint at bigger issues.

A fresh coat of paint and clean floors go a long way in showing your home has been well maintained.

Leave Buyers Wanting More From the Start

That moment when buyers step in? It’s your one shot to wow them. Set the stage right and they’ll walk through the rest of the home with good vibes—and that feeling sticks.

📩 Want a free walkthrough checklist to make sure your home shines in the first 10 seconds?
DM me “FIRST IMPRESSION” and I’ll send it over.

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